Those of us transforming local public services have a common aspiration; a need to understand what drives demand for public services. We want to give the best to our local residents by not only creating the ingredients for thriving communities, but also reducing demand and costs for public services.
Therefore, in order to drive whole organisation efficiency and achieve significant savings, it’s evident that you should be assessing your customer focus and understanding customer demand.
Taking Demand A Step Further – A Community-Enabled Approach
We know that a design-thinking approach is a great way to produce the optimal customer experience. But recent debate has questioned the ability to challenge how we work and what we do without a true understanding of the drivers for service demand.
Supporting thriving communities that meet their own needs is better than optimising demand and creating a better customer experience. We seek to understand the user, challenge assumptions and redefine problems in an effort to identify alternative strategies and solutions that may not have been immediately apparent.
This community-centric approach and the critical success factors have always come out strongly in our research. As a result, they are the foundation for our transformation model, particularly when it comes to demand management.
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